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What will food be like in 2030?

Our diets in the next decade may include more fruit and vegetables, whole grains and vegetarian food and alternatives such as artificial meat, soy products and even insects. We will still eat meat, he wrote, “but perhaps more like our parents and grandparents, see it as a treat to savour every few days”.

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Our diets in the next decade may include more fruit and vegetables, whole grains and vegetarian food and alternatives such as artificial meat, soy products and even insects. It’s 2030. A comet has hit a large swathe of land where cattle is reared. Bruce Willis is out of commission and therefore unable to blast the asteroid before it hits Earth. The comet, thankfully small, hits a swathe of land where cattle is reared and roam. The world’s supply of meat is severely affected. But that’s not a problem, because in 2030 plant-based meat has become a staple. Based on a report on The Future Of Food by Synthesis, a consultancy firm specialising in human-centred data science, people in 2030 are likely to consume more plant-based meat than we do now.

Plant-based meat might start becoming a staple.

In the first of three imagined scenarios in Synthesis’ Future Of Food: Menu of 2030 report, there is a 34% likelihood of plant-based meat becoming a staple while real meat continues to dominate. A second scenario offers a 37% chance that people eat plant-based meat at least twice a week (as compared to two days a year today). Meanwhile, the likelihood that cell-cultured meat will take over the consumption of real meat as global trade is disrupted stands at 7%. Just to be clear, there were no projections of an asteroid decimating cattle farmland in 2030. Our focus on sustainable sources will also see more ethically farmed and environmentally friendly produce. The contents of our refrigerators then would look vastly different in 2030 from what they do today. According to a 2016 article titled What Will We Eat in 2030, the author Tim Benton, professor of Population Ecology and UK champion for global food security at the University of Leeds, posits that “the emergence of localism, wholefoods, organic, artisanal and ‘real food’ movements” is a sign that more people will want to eat a healthy diet that is less intensive and wasteful of resources.

Story continues

Our diets in the next decade may include more fruit and vegetables, whole grains and vegetarian food and alternatives such as artificial meat, soy products and even insects. We will still eat meat, he wrote, “but perhaps more like our parents and grandparents, see it as a treat to savour every few days”. Our focus on sustainable sources will also see eco-friendlier packaging, more ethically farmed and environmentally friendly produce, and even foods customised to suit our genetics and the microbes in our guts thanks to the emerging field of personalised nutrition. So what will the insides of our fridges look like in 2030? Here’s what we imagine based on findings by the reports quoted above:

More plant-based and cultured meats

Ethically farmed and locally sourced fresh produce

Refillable storage to reduce the use of single-use packaging

Vitamin and food supplements tailored to our individual needs

Special compartments for dry-aging meat

Special compartments for fermentation

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Will we be eating meat in 2050?

By 2050, consumption of meat worldwide is expected to rise by 76%. However, methane from cows is 25 times more effective as a global warming agent than CO2. Another promising solution are insects – a highly nutritious and ecologically more sustainable protein source than meat.

The process he has developed requires taking a small biopsy from a living cow. Around a hundred skeletal muscle stem cells are harvested and then cultivated to the point where it is theoretically possible to produce a hundred metric tons of meat from a single sample. Post and his team believe it will take up to seven years for the product to get through Europe’s strict food regulatory process. Post himself also admits that it will be a while before lab-grown meat is generally acceptable. But a recent survey of German customers by the food company Nestlé may give Post hope. It asked people about their attitudes to alternative sources of protein and revealed that, in 15 years, lab-grown meat could well be as acceptable to consumers in Germany as sushi is today. In the meantime, other ideas are emerging that may be more easily achievable. Brent Taylor is the co-founder of Beyond Meat, a company that has broken the mould of traditional plant-based meat substitutes by producing an alternative using pea and soy protein that is so close to meat and chicken that it is targeted at meat eaters as well as vegetarians. According to Taylor, the company’s ambitious aim is to cut global meat consumption by 25% by 2020: “We want to be the next great global meat company. We want to speak to meat reducers who are looking for different solutions. Past efforts were for a vegan or vegetarian market, so these products did not fulfill the experiences of somebody who enjoys the experience of meat. For us, it is always, how do we create not only the structure of meat but the fantastic sensory experience of meat,“ explains Taylor.

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