Photo: Lisa Fotios

What color makes humans hungry?

Yellow and orange are colors that make people feel hungry. The color red is associated with emotion and passion. So when one sees red combined with yellow and orange, they become passionately hungry. Green and earthy tones for usually used for eco-friendliness, natural, organic, healthy food choices.

awgsalesservices.com - Color Psychology in Food Marketing - AWG Sales Services

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You may have done a color analysis at one time to determine what color wardrobe you look best in. But have you thought about how colors affect the way we feel about the food we eat?

Color psychology has been used in marketing for a long time.

For example, red is the color most used by fast food chains, followed closely by yellow and orange. Yellow and orange are colors that make people feel hungry. The color red is associated with emotion and passion. So when one sees red combined with yellow and orange, they become passionately hungry. Green and earthy tones for usually used for eco-friendliness, natural, organic, healthy food choices. For those who are conscious about healthy eating, these colors are appealing. For the meat, potatoes and gravy guy, maybe not so much. White represents purity and cleanliness, but it can also appear plain and sterile so marketing with this color needs to be done carefully. Black signifies elegance but is not very appetizing. If you want to use a dark color, go with dark brown instead. Blue is not likely to make someone hungry. It is even used in weight loss programs as an appetite suppressant. There is a buffet my husband likes to dine at that offers plates in yellow, orange and blue. The Viagra pill is also blue. We all know how easy it is to stuff ourselves at a buffet, so when we go, I always pick up a blue plate, knowing I feel less hungry seeing the color blue than I do when I see yellow or orange. If you like to eat and you want to enjoy your meal with no limitations, go for yellow or orange. What is it about blue that makes us lose our appetite? Some think it is because there are very few foods that come in that color. It is seldom a natural color for food so our brains are turned off from it. However, when you’re thirsty on a hot day, what beverage looks more thirst-quenching to you, assuming they are both in a clear bottle with no ice – a brown liquid or a blue liquid? When I see a blue liquid on a hot summer day, it makes me think of swimming in a refreshing pool because pools are usually painted blue. You can also get away with using blue and other bright colors for candy such as with blue raspberry. Children are attracted to bright colors and they also love candy!

How about you? What colors make you most hungry?

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What does it mean by 36 exposures?

This tells you the number of exposures on the roll of film, or in other words, how many photos you can take using this particular roll of film. If you see 36exp, that means you can take 36 photographs, and 24exp means you can take 24 photographs.

simmonslis.libguides.com - Selecting Film - Get Started with 35mm Film Photography - LibGuides

Well, I'm glad you asked!

There are many options, but I advise you to not think about them as options. Let's ignore brand name and the division of black-and-white or color film. Think of film as a tool that you choose based on time of day and location.

Here are a few terms to know:

ISO - This is the number on the box. This number indicates the film speed, which ranges from 100 - 3200. The higher the number, the more light-sensitive the film is. The lower the number, the less light-sensitive the film is.

Example:

100 speed : Very bright, sunny day or a location with a ton of light

400 speed : Indoor/outdoor, cloudy day, or inside of the house. Versatile

3200 speed film: low light conditions or night photography

There are film speeds in-between the ones listed, so think of this as a spectrum. For example, If you see 200 speed film, this would be great for a day at the beach. If you see 1600 speed film, you might use that during the evening. You will also see 36exp or 24exp on the film box/roll. This tells you the number of exposures on the roll of film, or in other words, how many photos you can take using this particular roll of film. If you see 36exp, that means you can take 36 photographs, and 24exp means you can take 24 photographs.

Both of these concepts apply to color and black-and-white film.

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